MY WORK
SONY/CRACKLE - JOE DIRT 2

 

Launched comprehensive theatrical style marketing campaign for the 1st digital-only sequel to a major motion picture.

 

Overdelivered on all goals, making it most successful premiere in Crackle history. 

 

 

SYFY - SHARKNADO 2 

 

Led multiple marketing efforts around the launch including the marketing strategy, promotional tactics, Comic-Con activations and marketing partnerships with Random House, Zynga, The Today Show, E! Fashion Police and more.

 

Exceeded all goals and expectations, becoming the highest rated broadcast in Syfy history and one of the most successful made for TV movies ever.

 

 

USA NETWORK & FORD

 

Integrated transmedia gaming experience for Ford developed in conjunction with series Showrunner. Exceeded target success metrics around:  awareness, perception, likeability, intent to purchase, sweeps entries, unique visitors, page views and time spent.

 

Featured in Ad Age & Mediaweek and contributed to Ford’s status as Ad Age’s 2010 Marketer of the Year.

MTVU INDEBTED

 

Pro-social campaign to promote fiscal responsibility

  • Winner of Beacon Award

  • Nominated for Emmy

  • Picked up all over the press including coverage on:  ABC News Now: Money Matters, CNN Money, Reuters, CNET, POLITICO, TheStreet.com, Yahoo! homepage, ABC.com, MSNBC, Webbyist.com, Urlesque, Creditline Millionaire, Ars Technica, Water Cooler Games, Econ4U.org, FrenzyBlogging, San Francisco Chronicle,  and more… 

 

MTVU & MICROSOFT

 

Custom pro-social campaign and online/on-air series for Microsoft’s Windows Live Messenger

  • Nominated for Emmy

  • Nominated for Global Media Award

  • Winner of AVA Platinum Award for Documentary

 

EMUSIC
 

Unique and innovative brand campaign featuring “musical experiments” with cutting edge artists including: Esperanza Spalding, Araab Muzik, M83, School of Seven Bells, Frankie Rose and Porcelain Raft.  

 

Over-delivered on success metrics and garnered major buzz, getting picked up in outlets such as:  CBS News, Fast Company,  Media Post, Creativity Online, Pitchfork, BaebleMusic and more…