USA NETWORK & FORD
Integrated transmedia gaming experience for Ford developed in conjunction with series Showrunner. Exceeded target success metrics around: awareness, perception, likeability, intent to purchase, sweeps entries, unique visitors, page views and time spent.
Featured in Ad Age & Mediaweek and contributed to Ford’s status as Ad Age’s 2010 Marketer of the Year.
Pro-social campaign to promote fiscal responsibility
Winner of Beacon Award
Nominated for Emmy
Picked up all over the press including coverage on: ABC News Now: Money Matters, CNN Money, Reuters, CNET, POLITICO, TheStreet.com, Yahoo! homepage, ABC.com, MSNBC, Webbyist.com, Urlesque, Creditline Millionaire, Ars Technica, Water Cooler Games, Econ4U.org, FrenzyBlogging, San Francisco Chronicle, and more…
MTVU & MICROSOFT
Custom pro-social campaign and online/on-air series for Microsoft’s Windows Live Messenger
Nominated for Emmy
Nominated for Global Media Award
Winner of AVA Platinum Award for Documentary
Unique and innovative brand campaign featuring “musical experiments” with cutting edge artists including: Esperanza Spalding, Araab Muzik, M83, School of Seven Bells, Frankie Rose and Porcelain Raft.
Over-delivered on success metrics and garnered major buzz, getting picked up in outlets such as: CBS News, Fast Company, Media Post, Creativity Online, Pitchfork, BaebleMusic and more…
SONY/CRACKLE - JOE DIRT 2
Launched comprehensive theatrical style marketing campaign for the 1st digital-only sequel to a major motion picture.
Overdelivered on all goals, making it most successful premiere in Crackle history.
SYFY - SHARKNADO 2
Led multiple marketing efforts around the launch including the marketing strategy, promotional tactics, Comic-Con activations and marketing partnerships with Random House, Zynga, The Today Show, E! Fashion Police and more.
Exceeded all goals and expectations, becoming the highest rated broadcast in Syfy history and one of the most successful made for TV movies ever.
CHALLENGE: After two years of building the best social advertising platform they could imagine, Kinetic Social knew it was time to stand out from the crowd by offering the world a big idea for why their work matters.
INSIGHT: Elevate the long lost key to a healthy social media ecosystem—happy end consumers. Delight them, and everyone wins.
STRATEGY: Kinetic is the only social marketing platform obsessed with helping brands create welcome, engaging, empowering experiences for consumers — real people like you and me.
BIG IDEA & TAGLINE: Human Centered Social
BACKGROUND: After six years of growth and success, Handmade Expresssions was facing a challenging new fair trade landscape and needed to stand out amongst the crowd.
INSIGHT: Lead with emotional, evocative lifestyle and design — but quickly follow up with dead-on practical shopping experience, amazing customer service and impact stories that matter.
STRATEGY: We’re all part of the same human family. We can be sophisticated and approachable. We can leverage love of fashion, life and adventure as a doorway to our powerful impact story.
NAME: From Handmade Expressions to MATR BOOMIE.
TAGLINE: All One. All Kin.